Cinema adverts are good because they're big and you usually get to stuff your face shamelessly as you watch them. This new cinema spot from the St. Johns ambulance really jumps out though from the norm.
It features a family all lovely and happy about to watch a film, and prepping some popcorn. Then as the little girl eats some popcorn, she starts choking. Critically unaware of what to do, the mother pleads with daughter in her arms for somebody to help. It's then that a seemingly random viewer in the audience yells "I can help!" before leaping into the film and using first aid to save the girl.
It could easily be real to that audience as anybody there could choke on popcorn. Fun might not be the appropriate word, but a clever use of cinema advertising nonetheless!
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