Monday 1 November 2010

I Am The Rules - Autumn 2010




I loved this advert when it was out. Unfortunately though I didn't have a blog to post it. It features loads of sportsmen and women (I only recognise Andrei Arshavin being the football centric macho man I am) in what looks to be hyper real representations of their sport and culture. It's all in an attempt to prove with Nike you are your own rules. You can do this by buying things from Footlocker too. Isn't advertising blunt like that?

The music is a definite toe-tapper too. The ad disappeared and the song wasn't quite the same in my iTunes. It's one of a few good sports campaigns this year, lest we forget Nike's tremendous 'Write the Future'

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