Jennifer Aniston NSFW.

Water is just water, right?

That may not be the case as Smart Water strives to grab attention mocking the viral culture of the internet. Here is the "virus" thats been released.



It all seems fair enough. I have to admit I've found myself goofing like an idiot at videos of people blubbing about 'double rainbows'. They've also released a topless print ad.

Given that the bottle is also topless, but again a mock of what grabs attention on the web these days. Either that, or a creative somewhere has exercised the power their brief gave to get Jennifer Aniston to whip them out (nice). It would appear though that this brand of water really is different to others, with advertising seemingly so smart.

Dark Life

Guinness have gone and done it again and produced a really beautiful advert for us. The music is awesome too. It's by Beach House and it's called 10 Mile Stereo.

Renault Commercial.

This new ad spot has been running for Renault the past few weeks which I think oozes cool. It's nicked a dubstep beat (I think?) and thrown in Theirry Henry, who is transformed into a peeping Tom. The idea of it isn't quite clear, although I don't think thats supposed to matter with it's French wording and it being a rejuvenation of the 'va va voom' era.

Oh, and there's Rihanna too.

Star Wars Typography

Came across these cool Star Wars heads made from typography. Not something that exactly follows the rules of a word processor, but nonetheless rather fun!

Aviva

The usual Paul Whitehouse brand of Aviva adverts are usually nothing to write home about. I wasnt prepared for this one though. Quite sensitive and gets a nice yet important message across. The clue was he was holding only 3 passports!

Black Swan Posters

Last night I went to see Tron Legacy (which was amazing!) and saw these posters on my way out. They took me back to Art in college when for some reason, I was working around Nazi era propaganda posters. These posters look awesome basically.

St Johns Ambulance - Popcorn

Cinema adverts are good because they're big and you usually get to stuff your face shamelessly as you watch them. This new cinema spot from the St. Johns ambulance really jumps out though from the norm.

It features a family all lovely and happy about to watch a film, and prepping some popcorn. Then as the little girl eats some popcorn, she starts choking. Critically unaware of what to do, the mother pleads with daughter in her arms for somebody to help. It's then that a seemingly random viewer in the audience yells "I can help!" before leaping into the film and using first aid to save the girl.

It could easily be real to that audience as anybody there could choke on popcorn. Fun might not be the appropriate word, but a clever use of cinema advertising nonetheless!